Nvidia Transitioning from GTX to RTX Branding

Key Points

• End of GTX Branding: Nvidia is reportedly discontinuing the GTX branding for its graphics cards, shifting entirely to RTX branding.

• Historical Context of GTX:

  • Introduction: GTX branding started in June 2005 with the GeForce 7800 GTX as part of the g47 series to denote high-end graphics cards.
  • Evolution: The GTX designation evolved, with models like GTX 260 and 280 appearing in June 2008, and continued to represent mid-range to high-end cards until the GeForce 10 Series in 2016.
  • Lower-End Variants: Lower-end models carried different labels, like GT or GTS.

• Shift to RTX Branding:

  • Introduction of RTX: In 2018, Nvidia introduced RTX branding with the new Turing architecture, signifying extra Ray tracing hardware in GPUs.
  • Differentiation: RTX branding was used for mid-range and high-end cards with Ray tracing capabilities, with GTX used for Turing GPUs without Ray tracing, labeled as GTX 1600 series.

• Reasons for Dropping GTX:

  • Economic Factors: Lower-end GPUs have lower profit margins, and there's less demand for discrete cards below the GTX 1650 level, making Nvidia focus on products offering Ray tracing with better value.
  • Consistency in Product Line: To streamline product offerings, Nvidia has favored RTX branding, integrating advanced features into more accessible gaming products like the RTX 3050 and 4060.

• Market Transition:

  • AIB Partners' Role: It will take some time for aftermarket partners to phase out GTX 1600 series GPUs from the market, with the last units likely leaving factories by late 2024.

• Future Outlook:

  • The discontinuation of GTX branding may make remaining GTX models valuable in the future as collector's items, though this is speculative.

Additional Information

• Sponsored Highlight: The content features a sponsorship segment promoting MSI's QD OLED monitors with features like a 0.03 response time, up to 360 Hz refresh rate, and USB Type-C ports.

• Call to Action: The video encourages viewers to engage by liking, disliking, commenting with video suggestions, and subscribing to the channel.