Disney had plans to use deep fake technology and AI-generated characters in upcoming films, Moana live-action remake and Tron: Aries.
These plans were scrapped due to concerns about bad publicity and ownership issues.
Key Points
Artificial Intelligence in Films: Disney considered using AI technology to deep fake Dwayne Johnson in Moana and an AI-generated soldier in Tron: Aries.
Publicity Concerns: The plans were abandoned primarily due to fears of receiving negative public attention.
Ownership Issues: Disney was worried about not being able to claim full ownership of parts of the film that were AI-generated.
Current Trends: Hollywood is increasingly exploring AI despite legal disputes, including lawsuits by movie studios against AI companies.
Specifics
Moana Remake: The plan included digitally cloning Dwayne Johnson with AI company Metaphysic for efficient production, allowing his face to appear in multiple scenes simultaneously.
Tron: Aries: AI in the form of a digital character would act as a sidekick to Jeff Bridges' character, aimed to be a "buzzy marketing strategy."
Concerns: Both ideas were reportedly scrapped due to potential negative publicity and debates over rights and ownership of AI-generated content.
Industry Implications
Future of AI in Cinema: Hollywood's usage of AI technology is poised to increase, influencing how films are produced and marketed.
Legal and Ethical Matters: Studios are cautious about intellectual property rights concerning AI-generated content, which may lead to legal complications.
Commentary
The video highlights the tension between adopting new technologies and maintaining control and reputation in the film industry.
Suggests comical aspects of the situation, questioning creativity choices and decision-making processes within studios.
Conclusion
Disney's scrapped plans indicate ongoing contentious discussions about the role of AI in filmmaking and the complications arising from its use.