Video Editing Industry Insights

Introduction

• Over the past five years in the video editing industry, I have faced more failed job interviews and sales goals than many others.
• The focus is on what to avoid during calls or meetings with potential clients or employers.

Common Mistakes and How to Avoid Them

1. Feeling Intimidated:

   • Avoid acting as if you hold a lower value compared to the person you're speaking with.
   • Engage with everyone like a regular human being, regardless of their status.

2. Confusing Pricing Structures:

   • Keep pricing straightforward to avoid overwhelming potential clients.
   • Simplify how you price your services to allow clients to make decisions on the spot.

3. Failing to Understand Client Needs:

   • Conduct a discovery phase to fully understand the client’s objectives and needs before giving a quote.
   • Avoid jumping into pricing discussions without diagnosing the client's situation.

4. Not Clarifying Next Steps:

   • Clearly layout the next steps at the end of a call or meeting.
   • Aim for some form of commitment from the client after the initial discussion.

5. Getting Commitment:

   • Secure a financial commitment, ideally before ending the call.
   • If full payment isn’t possible, try for a deposit or at least schedule a follow-up meeting.

6. Not Creating "Us vs. Them" Scenarios:

   • Distinguish yourself by understanding past negative experiences of the client with other editors.
   • Highlight how your approach is superior to previous service providers.

7. Lack of a Strong Portfolio:

   • Build a relevant portfolio that aligns with the job or client you are targeting.
   • Showcase your skills with specific examples to give potential clients an idea of your capabilities.

Conclusion

• These insights aim to enhance your approach in securing jobs or clients in the video editing industry.
• Interested in further learning and joining a community for growth in content creation and editing? Check out the Inner Circle community.

By avoiding these common pitfalls and strategically approaching potential prospects, you can increase your chances of landing dream jobs or clients in the video editing sector.