Product Management by Suryanch

Introduction

• Presenter: Suryanch
• Topic: Product Management

What is Product Management?

• Guides development, marketing, and lifecycle of a product from idea to retirement.
• Intersects business, tech, and customer experience.

Example: Uber

• Functions on iOS and Android.
• Services: booking, cancelling, payment, etc.
• Product managers oversee tech, business goals, marketing, and user experience.

Roles and Responsibilities of a Product Manager

1. Scope Definition:

   • Decides the immediate and future features.
   • Launches products in phases:
     • Phase 1: Booking
     • Phase 2: Driver cancellation
     • Phase 3: Multiple payment options

2. Vision and Cross-functional Teams:

   • Sets the vision.
   • Works with various teams to prioritize and timeline features.

3. Skills Required:

   • Communication:
     • Align stakeholders.
   • Strategic Thinking and Prioritization:
     • Balance resources and market trends.
   • Market and User Research:
     • Use AI tools and feedback systems.
   • Technical Understanding:
     • Not coding, but fostering collaboration.
   • Data Analysis and Metrics:
     • Tools like Google Analytics help in decision-making.

User-Centric Approach

• Understand user needs and implement necessary features.

Tools and Technology

• Jira, Trello: Project management and collaboration.
• Analytics Tools: Google Analytics and Mixpanel for real-time data.
• Continuous Learning: Upskilling in domains like data science, cyber security.

Closing

• Encouragement for continuous learning and career advancement.
• Mention of certification programs in various domains.

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