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How to Connect Facebook Lead Ads to Your CRM with Make (No Coding Required!)

Question 21

What is a main reason for using the Make platform as highlighted in the video?

A.It requires coding expertise

B.It lets you connect Facebook with almost any CRM without coding

C.It is a Facebook-owned tool

D.It is free forever

Question 1

What is the main benefit of connecting Facebook Lead Ads to your CRM using Make?

A.To increase the number of free samples given away

B.To optimize for actual conversions, not just form submissions

C.To reduce ad spend to zero

D.To create more lead forms

Question 2

What type of leads does the Kevin Cookie Company prefer?

A.Anyone who likes cookies

B.People who want free samples

C.Real businesses that place wholesale orders

D.Individuals who follow their Facebook page

Question 3

What must you have before connecting Facebook Lead Ads to your CRM?

A.Only an ad set

B.A campaign, ad set, and at least one ad with a lead form

C.A CRM account only

D.An Instagram account

Question 4

What is a key piece of information to include in your lead form?

A.Lead source only

B.Full name, company name, email address, phone number

C.Favorite cookie flavor

D.Business revenue

Question 5

Why does Facebook need updates from your CRM?

A.To create more ads

B.To learn which leads actually convert and optimize ads for quality leads

C.To send emails to clients

D.To increase campaign costs

Question 6

What is a recommended minimum number of leads per month for the setup to be effective?

A.20

B.500

C.200

D.50

Question 7

What tool does the tutorial use to connect Facebook Lead Ads and a CRM?

A.Zapier

B.IFTTT

C.Make

D.Microsoft Power Automate

Question 8

What is a 'scenario' in Make?

A.A marketing strategy document

B.A visual workflow that connects apps and automates data flow

C.A type of CRM

D.A Facebook event

Question 9

What is the purpose of the Facebook conversions API module in Make?

A.To create Facebook ads

B.To optimize campaign budget

C.To send events from your CRM back to Facebook for optimization

D.To import contacts into CRM

Question 10

What custom field should you add to your CRM to help with synchronization?

A.Favorite Cookie

B.Facebook Lead ID

C.Last Contact Date

D.Sample Sent Date

Question 11

Why is referencing the Facebook Lead ID in the CRM important?

A.To track who likes your Facebook page

B.To ensure both Facebook and CRM reference the same lead

C.To send marketing emails

D.To show ads on Instagram

Question 12

What indicates that your Make scenario is working correctly?

A.A decrease in leads

B.A new deal appearing in your CRM after test lead creation

C.An increase in ad impressions

D.A message from Facebook support

Question 13

How do you map CRM stage IDs to readable stage names for Facebook updates?

A.By sending the raw number as is

B.By manually updating every entry in Facebook

C.By using conditional logic in Make to translate stage IDs

D.By changing settings in Facebook Ads Manager

Question 14

Which event in Pipedrive should trigger sending an update to Facebook?

A.Any field update

B.Only stage changes (when current stage ID does not equal previous stage ID)

C.Adding a note to a deal

D.Deleting a deal

Question 15

For Facebook to optimize using conversion leads instead of just form fills, what setting must be updated in Ads Manager?

A.Change bid strategy to lowest cost

B.Switch performance goal to maximize conversion leads

C.Set daily budget to maximum

D.Enable story ads

Question 16

What is the role of the sales funnel configuration in Facebook?

A.To set ad budgets

B.To define which stages indicate a successful conversion for optimization

C.To create lead forms

D.To segment audiences by demographics

Question 17

When setting up your scenario in Make to track stage updates, what should you use the filter for?

A.To exclude all updates

B.To only act when the stage changes, not on all deal edits

C.To target only leads from Instagram

D.To ignore CRM data

Question 18

Why should you wait at least seven days after sending historical sales data to Facebook?

A.To prevent account suspension

B.Because Facebook needs historical data to enable sales funnel optimization

C.So your ads will pause

D.To save on ad budget

Question 19

What is the final result of setting up the system as described in the video?

A.Your ads will be paused automatically

B.Leads from Facebook will flow into your CRM, and updates from CRM will help Facebook find more high-quality leads

C.CRM will export contacts to Excel

D.You will increase free sample requests

Question 20

What must you do on the performance goal in the Facebook ad set to ensure Facebook optimizes for conversions?

A.Leave it set to maximize leads

B.Switch it to maximize conversion leads

C.Set it to manual bidding

D.Enable video ads